( 09-01 ) . Performance Marketing
Dominate the digital landscape with our comprehensive performance marketing services that maximise your online presence.
( 08-02 ) . WHY US?
Amplify your digital presence and lead the competition. Our performance marketing specialists craft targeted strategies that connect your brand with high-intent audiences. Achieve measurable growth with Singapore’s top performance marketing agency
Paid Search & SEM
This is the cornerstone of high-intent performance marketing, where you pay for clicks or impressions on search results pages. Our PPC Campaign Management across Google Ads and Bing Ads involves setting up, managing, and optimising keyword-targeted campaigns. For e-commerce clients, we run Google Shopping and Product Listing Ads (PLAs) to drive product sales. We continuously optimise search ad copy & creatives A/B testing of headlines, descriptions, and extensions to improve Click-Through Rate (CTR) and Quality Score. We also implement a refined negative keyword strategy to control cost and ensure the budget is spent on converting intent.
Paid Social Media Advertising
Focuses on targeted ads on social platforms, where you pay for clicks, impressions, or conversions. We run Facebook & Instagram (Meta) campaigns focused on lead generation, e-commerce sales, and app installs. While LinkedIn Ads are leveraged specifically for Mavendoer's B2B and Consulting clients, through high-intent lead forms and whitepaper downloads. YouTube advertising is also utilised to harness video and short-form content for high-volume, measurable traffic. Across all channels, we apply advanced audience targeting and segmentation, including custom audiences, lookalikes, and retargeting pools.
Programmatic & Display Advertising
These campaigns focus on showing ads across a vast network of websites and apps, primarily on a Cost Per Mille (CPM - cost per thousand impressions) or Cost Per Click (CPC) model. Through Google Display Network campaigns, we place banners and rich media on third-party sites. Retargeting and remarketing strategies are implemented to re-engage users who have previously visited the client's website but did not convert. We also leverage native advertising formats that match the look and feel of the surrounding content, such as sponsored content recommendations.
Conversion Rate Optimisation (CRO) & Tracking
These services are essential because they ensure the money spent on the above channels actually yields a return. We begin with conversion tracking setup through Pixel and GTM Implementation, installing and configuring tracking codes such as Meta Pixel and Google Tags, to accurately attribute conversions. To maximise performance, we also optimise landing pages through strategic design and continuous A/B testing of CTAs, form lengths, and copy to improve the percentage of visitors who convert. We map the full funnel and customer journey, analysing every step from first click to final conversion to identify friction points.
( 08–03 ) • FAQ
Frequently Asked Questions
How do you determine which channels and campaigns are right for our performance marketing strategy?
Selecting the right channels is a mix of data and strategic understanding. We start by analysing your business goals, audience behaviour, and industry trends. We utilise advanced tools to identify high-ROI platforms and campaign formats, ensuring your brand reaches the most relevant and conversion-ready audiences.
What is the difference between performance marketing and traditional digital marketing, and how do they support my overall growth strategy?
While traditional digital marketing focuses on brand awareness and long-term visibility, performance marketing revolves around measurable results and paying only for specific actions such as clicks, leads, or sales. Together, they create a comprehensive strategy where one builds brand recognition, while performance marketing accelerates conversions and revenue.
How do you measure the success of a performance marketing campaign?
Success in performance marketing is measured through clear metrics through clear, quantifiable metrics, including click-through rate (CTR), conversion rate (CVR), cost per acquisition (CPA), customer lifetime value (LTV), and return on ad spend (ROAS). We continually monitor these KPIs, optimise campaigns in real time, and provide detailed reports to your marketing investment translates into measurable growth.
Can performance marketing target specific geographic locations or audience segments?
Absolutely. Performance marketing excels at precision targeting. Campaigns can be tailored not only by geographic location but also by audience interests, behaviours, demographics, purchase intent, and retargeting pools. This ensures your budget is used efficiently to reach the people most likely to convert.