Scaling Admissions with High-ROI Performance Marketing
Drive high-quality student enquiries and maximize paid admissions for CVV across key programs using a scalable digital strategy.
Strategy Overview
- Full-funnel approach using Google Performance Max, Search, Display & Demand Gen
- Focus on high-intent admission keywords
- Course-level targeting for better relevance
- Continuous optimization towards cost-efficient lead generation
Campaign Performance
| Metric | Result |
| Total Impressions | 20,647,412 |
| Total Clicks | 836,363 |
| Avg CPC | ₹7.91 |
| Total Spend (ex GST) | ₹66,17,600 |
| Total Leads Generated | 18,098 |
| Cost per Lead | ₹365 |
ROAS (Return on Ad Spend)
- Total Ad Spend: ₹66,17,600
- Total Revenue (approx): ₹7,20,00,000
ROAS = 10.8X
👉 For every ₹1 spent, CVV generated ₹10.8 in revenue
Key Highlight
- ✅ Generated 18,000+ leads at highly efficient CPL
- ✅ Built a strong admission funnel from awareness to enrollment
- ✅ Achieved 10X+ return on ad spend
- ✅ Scalable strategy across multiple programs
- ✅ Strong performance driven by high-intent search + PMax campaigns
Conclusion
The campaign successfully transformed digital marketing into a high-revenue acquisition engine, delivering strong scale, efficiency, and measurable business impact for CVV.
