PUNJAB SIND – 60% INCREASE IN FOOT TRAFFIC & 2.7X ROAS
Punjab Sind is a well-established dairy and bakery brand, known for high-quality products across Maharashtra, Goa, and Telangana.
Challenges
- Low online visibility in a competitive market
- Need to drive more foot traffic and online conversions
- Optimize ad spend for better ROAS
- Enhance customer engagement
Approach
- Targeted Meta Ads campaigns focusing on high-intent customer personas
- Engaging creatives with storytelling, highlighting nostalgia and tradition
- A/B testing and optimization for better performance
Results
- 45% growth in online sales
- 60% increase in foot traffic
- 2.7X ROAS (up from 1.2X)
- 35% reduction in cost per conversion
- 3X increase in customer engagement
The Outcome
Punjab Sind scaled sales, improved foot traffic, and achieved significant growth through data-driven Meta Ads campaigns.
